All-day long, we will focus on new concepts, solutions, and applications on and off the road, always driven by digitization, automation - made for people. Existing Porsche partners from the technology and digital scene, start-ups from the Porsche Ventures program as well as futurologists, architects and programmers will take part. Porsche’s “Next Visions Day” at the IAA focuses on dialogue with different perspectives and different stakeholders. Discussing tomorrow - international technology experts visit Porsche Today, digital services such as integrated navigation services, driver assistance systems or intelligent services based on vehicle data are decisive criteria when Germans buy a vehicle.

We have come to the point where digital is worth more than many hp. Every second citizen in Germany wants to buy an electric car or even an autonomously controlled vehicle. He is also the Executive Director of the Clio Awards, one of the largest and most famous advertising awards programs in the world, with over 18,000 pieces submitted from agencies and production facilities in fifty-nine countries.If you believe a current BITKOM study, the car divides the Germans. Andrew Jaffe (New Canaan, CT) is the founding Publishing Director of Wiley's Adweek and Brandweek books imprints.

This one-of-a-kind resource covers a subject often ignored-the business side of running an ad agency. Based on his long experience in the advertising industry, Jaffe offers practical advice and important lessons for agency heads who want their businesses to stand the test of time. If agencies are to survive, Jaffe says, they must become idea-focused again and, instead of just making ads, master the art of devising the kind of non-advertising-type promotions that more quickly move a brand into the culture. He shows how the forty-year-old agency business model is breaking down because the work is becoming marginalized, as clients cut back ad budgets and hire outside marketing services and strategy firms. In Casting for Big Ideas, Andrew Jaffe, industry veteran and Director of the Clio Awards, details important lessons on the management and growth of advertising agencies.

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